Superco and LoyaltyLion
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
LoyaltyLion makes loyalty and referral software for ecommerce brands. Superco is a LoyaltyLion Gold partner and builds loyalty programmes into Shopify stores, from the rewards page to the account area.
The short answer
- LoyaltyLion lists Superco as a Gold partner in its partner directory.
- LoyaltyLion's partner tiers include Gold and Platinum.
- LoyaltyLion credits Superco, with Vervaunt, on its case study for Represent.
- We design how points, tiers and rewards appear on the store, and connect LoyaltyLion to Klaviyo and Recharge.
What LoyaltyLion does
LoyaltyLion started in 2012 and launched its loyalty platform for Shopify in 2013. It runs points, reward tiers and referral schemes, and passes loyalty data to email and SMS tools so brands can reward repeat customers. On 19 October 2026 its Shopify app had a rating of 4.6 from 541 reviews.
Where we help
| Area | What we do |
|---|---|
| Programme pages | Design the rewards page, points balance and how members see their tier |
| Account area | Show points and rewards in the customer account without extra clicks |
| Checkout and cart | Let members spend points where they buy |
| Klaviyo | Pass loyalty events to Klaviyo for flows and segments |
| Subscriptions | Line up rewards with Recharge subscribers |
Is LoyaltyLion or Yotpo better for loyalty?
Both run points, tiers and referrals. The choice usually comes down to the rest of the stack, how much the programme needs to show on the site, and pricing. We can set out the trade-offs for your store.
Talk to us about loyalty
Tell us what your programme should do, and we will plan how it fits the store.
