The challenge
Cult Mia is a London-based fashion platform that sources rare, conversation-starting pieces from emerging and independent designers around the world. Every brand is vetted for quality, design and values, and new pieces arrive in weekly curated drops.
A curated multi-brand store asks a lot of its site. Customers need to discover designers they have not heard of, browse by occasion as well as by category, and trust what they are buying. The team needed a partner to keep the site improving as the range and the audience grew.
Solution
A retainer built around growth.
Cult Mia worked with us on retainer. We acted as the brand’s Shopify team, developing the site and helping it grow.
We worked through improvements in turn, from how customers discover designers and curations to the way new drops are presented, so the site kept pace with the range and the brand.
What we built
The build
- Ongoing Shopify development on retainer
- Improvements to designer discovery, curations and drops
- Growth support as the range and audience expanded
Technology: Shopify
Impact
The result
Cult Mia has a site that presents a changing range of independent designers clearly, and that grew with the business while we worked together.
