The challenge
Global makes premium Japanese kitchen knives for professional chefs, home cooks and first-time buyers. Choosing a knife is personal, and in a shop staff guide customers to the right blade.
The brand wanted to leave Visualsoft for Shopify, tell its story better, and recreate that in-store guidance online, without losing its search traffic.
Solution
The in-store choice, recreated online.
We redesigned the store on Shopify around the brand’s heritage and craftsmanship, with a page telling the story behind Global’s edge and a content hub of recipes and cutting tips.
A ‘Find My Knife’ quiz, built with Octane AI, asks the questions a shop assistant would and recommends the right knife. We migrated around 500 products, customers and order history, carried the SEO across, and connected the store to Klaviyo, Rebuy, Xero, Shiptheory, Klarna and Feefo.
What we built
The build
- A Visualsoft to Shopify migration and redesign
- A ‘Find My Knife’ quiz built with Octane AI
- A brand story page and a recipes and skills hub
- Around 500 products, customers and order history migrated, with the SEO carried across
- Klaviyo, Rebuy, Xero, Shiptheory, Klarna and Feefo connected
Technology: Shopify, Octane AI, Klaviyo, Rebuy, Xero, Shiptheory, Klarna and Feefo.
Impact
The result
Customers can now get the guidance they would find in a shop, online, and Global Knives runs on Shopify with its catalogue and search traffic carried across. The new site launched in September 2025.
