HexClad: SEO, integrations and growth on Shopify
We support HexClad, the hybrid cookware brand, on a growth retainer covering SEO, a Xero integration and optimisation of its US and UK Shopify Plus stores.
The challenge
HexClad makes hybrid cookware that it says combines the performance of stainless steel, non-stick and cast iron. Its range is backed by a lifetime warranty and championed by Gordon Ramsay, and the brand sells through its own Shopify Plus stores in the US and the UK.
With a growing range and a busy store, HexClad needed a partner to keep the site performing: visible in search, connected to the systems behind it, and quick and easy to buy from.
Solution
Keeping a busy store ranking, connected and improving.
We have worked with HexClad on a growth and maintenance retainer through 2026, across both its US and UK Shopify Plus stores.
On search, we work on technical SEO and on-page content to help both stores rank for the searches that matter to them. We connected Shopify Plus to Xero, so orders and payments flow into HexClad’s accounts without manual work. And we optimise the stores themselves, improving their performance and the buying journey, alongside ongoing development and maintenance.
What we built
The build
- Technical SEO and on-page improvements across the US and UK stores
- A Shopify Plus integration with Xero
- Ongoing optimisation of both Shopify Plus stores
- Development and maintenance on a monthly retainer
Technology: Shopify Plus and Xero.
Impact
The result
HexClad has a team on hand to keep both stores ranking, connected and improving month to month.
