Murci: a new Shopify site for a fast-growing UK womenswear brand
We designed and built a new Shopify site for Murci, a womenswear label that designs every piece in house.
The challenge
Murci was founded in 2021 to bring fresh, accessible design to women’s fashion, inspired by luxury but made for real life. Every style is designed in house by a female-led team, and new pieces arrive regularly across dresses, clothing and themed edits.
As the brand grew, it needed a site that kept pace with its drops, showed off its bold prints and fabrics, and made it quick to find, buy and return.
Solution
A site built around the drops, the prints and the community.
We designed and built a new Shopify site around the product. New in and bestsellers lead the home page, and customers can shop by category or by edit. Product pages put Murci’s prints and fabrics front and centre, with the new size guide flagged on the main image, and product cards keep to the essentials: the style name, a one-line description and the price.
The bag shows how close an order is to free delivery, Klarna lets customers spread the cost, and returns run through a self-service portal. Klaviyo sign-ups give customers early access, behind-the-scenes updates from the design diary and restock alerts, and the #MURCIMUSES gallery brings customers’ own photos onto the site. The design diary shares the in-house process, from first sketch to finished piece.
We also launched the Murci app for iOS and Android, so its most loyal customers can shop new drops from their phones.
What we built
The build
- A new Shopify design built around new in, bestsellers and edits
- Product pages that show off Murci’s prints and fabrics
- A bag with a free-delivery progress bar
- Klarna payments and a self-service returns portal
- Klaviyo sign-ups for early access and restock alerts
- A #MURCIMUSES gallery of customer photos
- The Murci app for iOS and Android
Technology: Shopify, Klaviyo and Klarna.
Impact
The result
Murci now has a site and an app built around its drops, its prints and its community, ready to grow with the brand. The new site launched in 2024.
