Julia Dawson-Morris
Julia Dawson-Morris leads agency partnerships for Recharge across EMEA, working with the agencies that build subscription programmes on Shopify. Superco is one of Recharge's Elite agency partners.
About Julia
Julia joined Recharge in October 2024 as a partnerships manager and became partnerships lead for EMEA in April 2026. Before that she managed agency partnerships at Nosto and was a senior account manager at THG Ingenuity.
Her first ecommerce roles were at the Shopify agency We Make Websites, in business development and then as a client manager. She started her career at the influencer agency Socially Powerful and has a first-class degree in history from Durham University.
She co-organised the Retention Breakfast Club in July 2026 and the DtC Padel Cup in September 2026. At the padel cup she spoke about looking after long-standing subscribers during sale periods. She has also spoken at Digital Food & Beverage with Rob Barr and Superco co-founder Tom Mucklow-Norell.
Experience
| Role | Organisation | Years |
|---|---|---|
| Partnerships Lead EMEA | Recharge | 2026 to present |
| Partnerships Manager | Recharge | 2024 to 2026 |
| Partnerships Manager | Nosto | 2022 to 2024 |
| Senior Account Manager | THG Ingenuity | 2021 to 2022 |
| Client Manager | We Make Websites | 2020 to 2021 |
| Business Development Representative | We Make Websites | 2019 to 2020 |
Expertise
- Agency partnerships across EMEA
- Subscription and retention strategy
- Shopify apps and integrations
Julia and Superco
Superco has built subscription programmes on Recharge for many years and was named a Recharge Elite partner in February 2026. Read about the partnership.
Talk to Superco about subscriptions
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