Rob Barr
Rob Barr is general manager for the UK and EMEA at Recharge, the subscription platform for Shopify brands. He has been at Recharge for nearly 11 years. Superco is one of Recharge's Elite agency partners.
About Rob
Rob joined Recharge in December 2015 in partnerships and sales. He led its market expansion from 2021 and became general manager for the UK and EMEA in September 2025, responsible for growth in the region and new markets.
He speaks regularly at ecommerce and Shopify events in the UK, US, Canada and Australia, including ChargeX London and Klaviyo:BOS. He has spoken at Digital Food & Beverage alongside Superco co-founder Tom Mucklow-Norell and his Recharge colleague Julia Dawson-Morris. In 2026 he set up the DtC Padel Cup with Paper Run and Klaviyo.
He invests in early-stage ecommerce software, including Fairing, Nacelle and Nyla. Before Recharge he was a sales engineer at Synthesio. He studied politics at the University of Sheffield.
Experience
| Role | Organisation | Years |
|---|---|---|
| General Manager, UK and EMEA | Recharge | 2025 to present |
| Director, Market Expansion | Recharge | 2021 to 2025 |
| Partnerships and Sales | Recharge | 2015 to 2021 |
| Sales Engineer | Synthesio | 2013 to 2015 |
Expertise
- Subscription commerce on Shopify
- Agency and technology partnerships
- Expansion into UK and European markets
Rob and Superco
Superco has built subscription programmes on Recharge for many years and was named a Recharge Elite partner in February 2026. Read about the partnership.
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