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Shopify case studies for menswear brands

Shopify and Shopify Plus sites we have designed, built and grown for menswear labels, from Jermyn Street to Japanese denim.

Menswear

We design, build and grow Shopify stores for menswear brands, from heritage tailoring to streetwear and selvedge denim.

Menswear customers often know exactly what they want: a cut, a cloth, a fit. They research before they buy, come back for the same pieces, and expect the site to answer the questions a good shop assistant would.

Our work for Represent won Best New Business Campaign at the European Agency Awards 2023. We moved New & Lingwood from Magento to Shopify Plus, moved Cordings from Magento to Shopify Plus with Shopify POS in its Piccadilly store, and set customer experience strategies for Rastah and Iron Heart before redesigning their sites.

Represent
Represent
A content-first Shopify Plus site for the British luxury streetwear label.
New & Lingwood
New & Lingwood
Magento to Shopify Plus with a custom theme for the Jermyn Street outfitter.
Cordings
Cordings
Magento to Shopify Plus, Genesis ERP and Shopify POS for the Piccadilly country clothier.
Rastah
Rastah
Customer experience strategy, a redesign and a growth retainer for a South Asian menswear label.
Iron Heart
Iron Heart
Customer experience strategy, a redesign and a growth roadmap for a Japanese denim brand.

What we do

Menswear sites built around the cut, the cloth and the customer who comes back.

We start with your customers: how they choose a size and a fit, what they need to know about the fabric, and what brings them back for the next piece. That shapes the experience strategy and the design.

We then build on Shopify Plus and connect the systems menswear brands run on, from ERP and point of sale to search, reviews and email. After launch we stay on to grow the store through conversion testing, retention, international markets and AI search.

FAQs

Yes. We moved New & Lingwood from Magento to Shopify Plus with a custom theme. We redirect every old URL and carry over products, customers and order history so you keep your search rankings.

Yes. Fit is the question menswear customers ask most. We organise collections by cut, put measurements and fit guides next to the product, and use your customer service data to find where people hesitate.

Yes. We moved Cordings to Shopify Plus and set up Shopify POS in its Piccadilly store, connected to its Genesis ERP, so the shop and the website run on one platform.

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