Superco and Gorgias
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
Gorgias is a customer support platform built for Shopify brands. Superco is a Gorgias partner. We connect Gorgias to the store, the order data and the rest of the customer experience, so support teams can answer quickly and the answers feed back into how the site works.
The short answer
- Gorgias brings email, chat, social messages and voice into one helpdesk, with each customer's Shopify orders beside the conversation.
- It now includes an AI Agent that answers pre-purchase and post-purchase questions.
- Superco sets Gorgias up as part of customer experience work, alongside Shopify, Klaviyo and Recharge.
- Gorgias has sponsored GROW, Superco's events for ecommerce teams.
What Gorgias does
Gorgias was founded in 2015 and is based in San Francisco. It describes itself as a conversational commerce platform for Shopify brands. Its products are the Helpdesk, an AI Agent for shopping and support questions, Voice, and AI Journeys. On 19 October 2026 the Gorgias app on the Shopify App Store had a rating of 4.3 from 706 reviews.
Where we help
| Area | What we do |
|---|---|
| Set-up | Connect Gorgias to Shopify, email, chat and social channels; build views, rules and macros |
| Order data | Make sure order, subscription and returns data appears beside each conversation |
| AI Agent | Prepare product data, policies and help content so automated answers are accurate |
| Site changes | Use support themes to fix product pages, delivery information and FAQs |
| Integrations | Link Gorgias with Recharge, Klaviyo and loyalty tools |
Why support belongs in the build
Most support questions are about delivery, returns, sizing and subscriptions. Many of them start with a product page or policy that is unclear. When the team building the store can see what customers ask, it can fix the cause on the site rather than answer the same question every day.
Do I need Gorgias if I use Shopify Inbox?
Not always. Shopify Inbox suits low volumes of chat. Gorgias suits brands with several channels, a support team, subscriptions or returns to manage, and a need to automate common questions.
Can Superco set up Gorgias on an existing store?
Yes. We can set it up alongside other work or as a separate project, and review an existing Gorgias account.
Talk to us about customer experience
Tell us where customers get stuck, and we will look at the site and the support set-up together.
