Superco vs Swanky
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
Swanky and Superco are both Shopify Platinum Partners that work on Shopify and Shopify Plus. The main differences are ownership, location and how each team is set up. This page sets the facts side by side.
The short answer
- Both are Shopify Platinum Partners focused on Shopify and Shopify Plus.
- Swanky is headquartered in Exeter, with a presence in Australia and France, and has been backed by private-equity firm YFM Equity Partners since April 2026.
- Superco is independently owned, and its 33-person team works together from one office in London SE1.
Side by side
| Superco | Swanky | |
|---|---|---|
| Headquarters | London: 7 Hatchers Mews, off Bermondsey Street, SE1 | Exeter, with a presence in Australia and France |
| Ownership | Independently owned | Backed by YFM Equity Partners, which invested £7.6m in April 2026 |
| Shopify Partner tier | Platinum | Platinum |
| Platforms | Shopify and Shopify Plus | Shopify only (its site says it has worked exclusively on Shopify since 2012) |
| Team | 33 people, all in-house, working from one London office | Around 70 employees (April 2026 press release) |
| Clutch | 4.9 out of 5 from 58 reviews | 1 review |
| Example clients | Represent, Allbirds, LSA International, Ceva, Funkin Cocktails, Tileflair, Guinness World Records, GAIL's | HelloFresh, Wilkinson Sword, Eden Project, YuMOVE, Symprove, Loop Earplugs |
Facts about Swanky come from public sources, checked on 19 October 2026: Swanky: investment announcement, Companies House: Swanky Group Limited, Shopify Partner Directory, Clutch, Swanky website. Partner tiers, reviews and company details change. If anything here is out of date, tell us and we will correct it.
What Swanky is known for
- A long Shopify track record: a Shopify Partner since 2011.
- A full-service offer covering builds, migrations, B2B, retail and POS, marketing and data.
- A larger team, with offices outside the UK.
Where Superco is different
- Ownership. Superco is independently owned, with no private-equity investor.
- One London team. All 33 of our people work together from our office in Bermondsey, SE1.
- A dedicated account manager and a shared Slack channel for every client. Urgent issues get a reply within a couple of hours during the working week.
- Workshops in person wherever possible, at our office or yours. Clients are welcome to visit.
- Shopify's own team works from our office, which keeps us close to the platform.
- Clients own the code we write.
- Official partners of Klaviyo, Recharge, Gorgias, Yotpo and Sage.
Questions to ask either agency
- Who will work on our project day to day, and are they employed by you?
- Can we meet the team in person before we sign?
- Which stores like ours have you built, and can we speak to those clients?
- Who owns the code when the project ends?
- Who do we contact after launch, and how quickly will they reply?
FAQs
Is Swanky a Shopify Platinum Partner?
Yes, according to Shopify's Partner Directory. Superco is too.
Who owns Swanky?
Swanky Group Limited is backed by YFM Equity Partners, which invested £7.6m in April 2026, according to Swanky's own announcement and Companies House records. Superco is independently owned.
Keep reading
Talk to Superco
Come and meet the team at Hatchers Mews, or ask for a technical audit of your store. We will tell you plainly whether we are the right fit.
