Superco vs We Make Websites (BORN)

By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026

We Make Websites was one of the best-known Shopify agencies in London. It was bought in 2021 by Born London Limited, part of BORN Group, which Tech Mahindra owns, and has since merged into BORN as its Shopify practice. This page compares BORN's Shopify practice with Superco.

Talk to us

The short answer

We Make Websites is now part of BORN, a Tech Mahindra company. Its Shopify Partner Directory listing reads 'BORN, part of Tech Mahindra'.
Its directory listing shows projects starting from $40,000.
Superco is an independently owned Shopify Platinum Partner with 33 in-house people in London SE1.

Side by side

	Superco	We Make Websites (BORN)
Headquarters	London: 7 Hatchers Mews, off Bermondsey Street, SE1	London (BORN lists 13 locations worldwide)
Ownership	Independently owned	Part of BORN Group, a Tech Mahindra company, since October 2021
Shopify Partner tier	Platinum	Platinum (directory listing now named BORN)
Platforms	Shopify and Shopify Plus	Shopify practice within BORN
Team	33 people, all in-house, working from one London office	Not published for the Shopify practice
Clutch	4.9 out of 5 from 58 reviews	No reviews on the We Make Websites profile
Example clients	Represent, Allbirds, LSA International, Ceva, Funkin Cocktails, Tileflair, Guinness World Records, GAIL's	Good American, HyperX, Vollebak, Hasbro, Levi's Dockers, Totême, Jigsaw
Company status	Active	We Make Websites Ltd was dissolved in June 2024; the business now trades as BORN
Published starting price	Scope-dependent; not published	From $40,000 (Shopify Partner Directory)

Facts about We Make Websites (BORN) come from public sources, checked on 19 October 2026: Companies House: We Make Websites Ltd, We Make Websites: transition to BORN, Shopify Partner Directory, BORN Group, Clutch. Partner tiers, reviews and company details change. If anything here is out of date, tell us and we will correct it.

What We Make Websites (BORN) is known for

Work for international fashion and lifestyle brands, including Good American and Vollebak.
A Shopify Partner since 2012, and now part of a global systems integrator.
Access to BORN and Tech Mahindra's wider resources and locations.

Where Superco is different

Independent. Superco is independently owned. Decisions about your project are made in our London office.
Focus. Our whole business is Shopify and Shopify Plus, not one practice within a global technology group.

A dedicated account manager and a shared Slack channel for every client. Urgent issues get a reply within a couple of hours during the working week.
Workshops in person wherever possible, at our office or yours. Clients are welcome to visit.
Shopify's own team works from our office, which keeps us close to the platform.
Clients own the code we write.
Official partners of Klaviyo, Recharge, Gorgias, Yotpo and Sage.

Questions to ask either agency

Who will work on our project day to day, and are they employed by you?
Can we meet the team in person before we sign?
Which stores like ours have you built, and can we speak to those clients?
Who owns the code when the project ends?
Who do we contact after launch, and how quickly will they reply?

FAQs

Who owns We Make Websites?

Companies House shows Born London Limited became its controlling owner on 25 October 2021. We Make Websites says it planned to close its own brand and fully merge into BORN, a Tech Mahindra company, by the end of 2024.